Your customers search for a solar company every week. We measured a real market: Las Vegas's map leader has 2,251 reviews, more than its next four competitors combined. One click for "solar companies near me" costs up to $27.93. One solar install typically runs $15,000 to $30,000. This page shows the numbers, and the machine that turns them into calls for $297 a month. Every number is measured. Sources are at the bottom.
Solar SEO is the work that makes your solar company show up on Google when homeowners near you search for solar. Some people call it solar marketing. Others call it solar lead generation, or solar advertising. The goal is the same: get found without renting every single lead.
The demand tells the real story. Homeowners type searches like "solar panel installation cost" and "solar companies near me." Add up the eight terms we measured and that's 159,600 searches a month. Now flip it. Solar companies search for help finding those same customers too. Terms like "solar seo," "solar marketing agency," and "solar lead generation" add up to only 1,370 searches a month combined. That is a 116-to-1 gap. Your customers are searching constantly. Most solar companies are not answering.
Solar SEO has three parts. One: pages that answer what homeowners actually search, like "solar panel cost" or "is solar worth it." Two: a fast, clean website Google, and the AI engines, can trust. Three: a real reputation, proven in reviews. Do all three and you climb the map. Skip them and a competitor with a worse install crew takes your customers instead.
GrowFasterSEO is a solar SEO company that does all three for you. Our engine publishes 12 new articles every month, works on the website you already have, and tracks every ranking. It costs $297 a month. Solar marketing agencies typically charge $1,500 to $5,000 a month for the same work done by hand.
Forget "SEO" for a second. Here is what homeowners actually type when they are shopping for solar, with the price Google Ads charges to rent ONE click of each:
| What homeowners search (measured demand) | Searches / month | Cost per click (Ads) |
|---|---|---|
| solar panel installation cost | 90,500 | $8.74 |
| solar panel cost | 22,200 | $8.74 |
| solar companies near me | 18,100 | $27.93 |
| solar installers near me | 12,100 | $22.31 |
| solar tax credit | 8,100 | $7.86 |
| solar panels near me | 5,400 | $18.01 |
| is solar worth it | 1,900 | $9.61 |
| best solar companies | 1,300 | $21.38 |
Context, if you want the whole pie: these 8 measured searches add up to 159,600 monthly searches. You only need the slice in your service area, and we measure your exact market before we write a word.
Here is what "we measure your market" looks like in practice. We picked a real one, Las Vegas, searched "solar companies las vegas" on Google's map, and pulled the top 20 results. A quick preview before the full breakdown two sections down:
| Sample market snapshot | Las Vegas (measured) |
|---|---|
| Businesses on the map we scanned | 20 |
| Average rating across the top 20 | 4.71★ |
| Median review count (half above, half below) | 90 |
| Websites our scanner could fully read | 15 of 19 |
The rent math: renting 100 clicks of "solar companies near me" costs about $2,793 a month, forever. The traffic stops the day you stop paying. Ranking for the same search costs nothing per click. And it compounds.
One solar install typically runs $15,000 to $30,000. This machine costs $297 a month. Bring in ONE install this year and it paid for 4 to 8-plus years of itself. Everything after that is an asset you own. Pages that keep answering. Rankings keep stacking. The phone keeps ringing.
Data means more on a real map. We pulled the top 20 businesses Google shows for "solar companies las vegas." Then we ran our scanner across every website they list. We run this exact scan on YOUR market before we write a single word for you.
Every pin is one of the top 20 businesses Google's map returned for "solar companies las vegas" when we last measured (date in the sources box below). Bigger circle = more reviews. This is the real estate this entire page is about.
Review counts of the map's top businesses, from the same measurement. The spread is the story: one company dominates attention, and everyone else splits the leftovers.
The pattern is the same in every metro we measure: the map's leader got there with reviews and a real presence, and the cracks above (missing schema, a missing viewport tag, a site that would not load) are what everyone else leaves open. Several of the top sites hide behind bot walls that block automated readers entirely, which is its own problem: answer engines meet the same wall. If any of that is you, that is fixable, and it is exactly what we industrialized.
Every number above is a homeowner looking for solar this month. The businesses at the top of the map own those searches. Everyone else rents them at up to $28 a click, or gets nothing. Owning them is not magic. It is pages. A page for "solar panel cost." A page for "is solar worth it." A page for "solar tax credit." A page for every area you install in. The map's leaders have them. Most solar companies have a homepage and a phone number.
For scale: a typical solar marketing agency charges $1,500 to $5,000 a month to chase these same searches. There is usually a contract. The content often stays theirs when you leave. Keep those numbers in mind when you read ours below.
A good solar SEO company does six jobs, every month, without being chased. Here they are in plain words:
Agencies do this with billable hours. That is why they charge $1,500 to $5,000 a month. We built an engine that does it with software, which is why we charge $297. Same six jobs. Different machine.
Direct checkout · 60-day money-back guarantee · no contract · keep every page
Yes, this is a ridiculous amount of value for $297 a month. That's the point. Our software does the labor, our team does the judgment, and with no contract we have to re-earn it every single month.
Monthly $297/mo · Yearly $247/mo with two months free · Pick your plan
Solar SEO costs $297 a month with GrowFasterSEO, working on the website you already own, no contract. Solar marketing agencies typically charge $1,500 to $5,000 a month on a contract, plus setup fees, and the content they build often stays theirs. Prefer to pay yearly? It is $2,970, which is two months free, and your rate is locked for life. Every page we publish belongs to you.
Pages start publishing your first week. How fast rankings move depends on your market, and nobody honest promises Google's clock. Anyone promising page one in days is selling you something that gets sites penalized. What we promise is the part we control completely: the work, done every week where you can see it. Your dashboard shows every position change daily, so you watch it happen instead of taking anyone's word.
The demand exists wherever people pay an electric bill, and the map isn't already locked up everywhere. In the Las Vegas market we scanned, the median business had just 90 reviews, while the leader had 2,251. That gap exists in almost every market: a handful of companies publish and get found, and everyone else splits the leftovers. Smaller market, same physics: whoever answers the searches gets the calls.
Agencies sell you hours. We built a machine. Our own engine researches your market from live search data. It plans topic clusters, writes and fact-checks 12 new articles every month, and publishes them to your site. It wires the internal links, runs the technical crawls, and applies the fixes. It tracks every ranking, plus your AI-search visibility, without a retainer meeting in sight. This market report was produced by that same engine, which is the point: the system that made this page is the system that goes to work for you.
AI does the labor; our editorial system does the checking. Every page passes a fact gate before it publishes, and anything we can't verify never goes live under your name. The tells people hate (invented statistics, generic filler) are exactly what the gate blocks. This page follows the same rule: every number on it was measured, and the sources are listed below.
Shared leads get sold to three or four other installers at the same time. That's why your close rate keeps sliding no matter how fast you call. SEO builds pages that answer a homeowner's exact search. The lead comes to you first, stays only yours, and costs nothing per click once it's built. Buy shared leads for volume if you need it. Build the asset so you stop needing to.
Owner-operated solar companies with real install experience and an invisible website: strong reviews, licensed crews, jobs worth $15,000 and up, and no time to become a marketer. If homeowners who found you loved the work but Google can't find you, you are exactly who this machine was built for.
Brand-new companies with zero reviews looking for overnight magic (fix your reputation first, then call us). Franchises locked into a corporate website they can't touch. Anyone shopping for a guaranteed #1 ranking, because nobody honest sells those. And owners who would rather keep buying rented or shared leads than own the asset.
Yes, all of them. Every page publishes to your own domain, so ownership is not a clause in a contract, it is where the files live. Cancel any time and everything stays.
Then you cancel anytime from your account, and owe nothing further. There is no contract and there are no hostages: every page we published stays on your site, which was yours all along, and your rate was locked the whole time. The only way we keep a customer is by earning the next month.
Use both if you can, but they do different jobs. Google Ads buys calls right now and stops the day you stop paying; for solar, one click costs $8 to $28 depending on the search. SEO builds pages and rankings you own, so each month stacks on the last. The math we measured: renting 100 clicks a month runs about $2,793, while the whole SEO machine costs $297 a month. If you need calls this week, run ads. If you want the phone ringing next year without a bill per click, build the asset.
You can do it yourself, and the map's leader proves the work is worth doing. The problem is time. Real solar SEO means researching searches, writing pages, fixing technical problems, and tracking rankings, every week, forever. Most owners get two posts in and stop. A solar marketing agency does it for $1,500 to $5,000 a month. Our engine does the same six jobs for $297. The wrong answer is the most common one: nobody doing it at all.